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About La preferita
Preferitta is Italian
It means favorite.
When I first encountered high-performance reducing ion water
It instantly became a favorite,
Preferita's moisturizing serum
It is also a favorite among those who have used it.
We hope you will enjoy using it.
Innovative ionized water that brings out the natural power of your skin
Special high-performance reducing ionized water supports the skin's natural moisture, leading to firm, healthy, beautiful skin.
By blending in well, it helps maintain healthy skin that can withstand environmental changes.
It leaves your skin smooth, firm and moisturized.
8 free ingredients
It is free of eight ingredients, including preservatives and alcohol.
It protects your skin from dryness while minimizing irritation.
It makes your daily skincare routine more comfortable and keeps your skin healthy and moisturized.
Preservative-free*
Alcohol-free
Surfactant-free
Animal-derived ingredient-free
UV absorber free
Silicone-free
Fragrance-free
Coloring free
*No parabens or phenoxyethanol (preservatives)
Multifunctional care made possible by plant-derived active ingredients
1. Bakuchiol
It is a natural plant-derived ingredient known as the next generation retinol.
It moisturizes the stratum corneum, giving the skin firmness and elasticity, and protecting it from dryness problems.
2. Plant stem cell extract
(Grape berry cell extract)
Its excellent moisturizing effect leaves the skin smooth and supple.
It moisturizes and promotes healthy skin.
3. Arbutin
Also known as hydroquinone derivatives,
Less irritating than pure hydroquinone
Helps improve skin clarity.
La Preferita
Features of Moisture Gel Serum
How to use
Apply first to dry skin after washing your face.
For each use, pump 3 to 4 times into the palm of your hand.
Apply the gel to your face with your fingertips and gently spread it over your entire face.
After the gel has spread all over, press gently with your palm.
Allow it to penetrate into your skin.
Use morning and night for approximately one month.
The recommended amount of gel is 3 pumps for face use only.
For face and neck care, use 4 pumps.
Characteristics of highly functional reducing ionized water
This rare beauty ingredient was created using unique technology and is highly acclaimed worldwide.
*Taking advantage of its characteristics, it has been formulated for the purposes of penetration, moisturizing, and maintaining quality.
Protects skin from external stimuli while retaining natural moisture
It enables innovative beauty care that supports and maintains moisture and health.
1. Low surface tension
Taking advantage of this feature, a moisturizing serum was created.
2. Maintains a high alkalinity of pH 11.0 or higher
It is now possible to create a product that is hypoallergenic and preservative-free.