

As a skin care routine that will keep your skin moisturized the more you continue using it
Bring out the skin's natural power
Innovative ionized water
Taking advantage of the characteristics of highly functional reducing ionized water,
Contains currently popular ingredients and is good for your skin
Carefully selected ingredients that are gentle on the skin,
Don't put unnecessary things into your skin
Returning to the origins of cosmetics
Can be used by people with a variety of skin types
I aimed for the product.
Achieve a skin-beautifying routine that keeps getting more moisturized the more you continue
This moisturizing serum is perfect for many people.
I would definitely recommend you try it.
Characteristics of highly functional reducing ionized water
Compared to water, highly functional reducing ionized water
Low surface tension allows it to penetrate smoothly into the stratum corneum
It can deliver ingredients.
1. Smooth penetration
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2. Maintains a high alkalinity of pH 11.0 or higher
Bacteria thrive at pH 6-8
Mold grows at pH levels between 4 and 6
Alkalophilic microorganisms thrive at pH 10.5
High-performance reducing ionized water maintains a pH of 11.0 or higher, making it impossible for mold and bacteria to grow.
(No preservatives such as parabens or phenoxyethanol)
Plant-derived active ingredients

Bakuchiol
Bakuchiol is an ingredient derived from the legume plant called Hollandaise, and is known as the "next generation retinol" or "vegan retinol."
Bakuchiol has similar effects to retinol, but is milder and less damaging to the skin. It is not affected by heat or UV rays, so it can be used during the day.
You can use it.
Unlike retinol, it is not a vitamin A component, so it can be used during pregnancy and breastfeeding.
Expected effects:
It leads to firm, elastic and youthful skin.

Arbutin
Arbutin is a water-soluble polyphenol found in natural plants such as bearberry (also known as bearberry or uva-ursi), kiwi fruit, blueberries, and hawthorn.
Also known as hydroquinone derivatives, it is a "gentle whitening ingredient" that is widely used in quasi-drug skin care products because it is less irritating than pure hydroquinone .
Expected effects:
The whitening effect is achieved by inhibiting the activation of tyrosinase, similar to the action of hydroquinone.
This inhibits the synthesis of melanin, which causes spots.

plant stem cells
Stem cells utilize the biological defense response that occurs when a plant is injured, and contain many regenerative factors such as growth factors and antioxidants.
Expected effects:
It protects the skin from stress caused by UV rays, prevents dryness, and maintains a moisturized, healthy skin environment.

Before using La preferita's moisturizing beauty products
High-performance reducing ionized water has a low surface tension, which allows serum to quickly penetrate deep into the stratum corneum, leaving your skin plump and firm.
When moisture reaches the gaps in the stratum corneum, you may feel a tightness, but it actually brings firmness and moisture to your skin.
Don't worry.
After your skin is replenished with moisture, apply lotion or cream
Lock in the moisture.
Highly functional reducing ionized water is born from our unique technology
This is a rare ionized water that is highly acclaimed worldwide.
By using this ionized water, no preservatives are used.
Take in only what you need without putting a strain on your skin
We have completed a beauty serum that returns to the origins of basic cosmetics .
Protects your skin from dryness, which can cause skin problems.
To maintain firm, moisturized and fresh skin,
Make it a part of your daily skincare routine.

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